Hudson Jeans Launches Its Largest-Ever Movie Partnership Capturing The Futuristic Style Of Paramount Pictures And DreamWorks Pictures’ Upcoming Release Of “Ghost in the Shell”
By Scott Green
March 14, 2017
Leading denim and lifestyle retailer Hudson Jeans today launched a strategic marketing collaboration with Paramount Pictures and DreamWorks Pictures’ in tandem with its upcoming release of the highly anticipated film Ghost in the Shell, in theaters March 31. This exclusive fashion partnership represents the largest and most innovative of its kind for Hudson Jeans, whose DNA aligns with the edgy futuristic designs and empowering themes of the film.
One of the most iconic and prominent leaders in the high-end denim world, Hudson Jeans CEO Peter Kim explains, “This is a dark, sexy, dangerous movie filled with incredible visual themes. It’s the perfect vehicle for Hudson to further engage our customers through the emotionally charged medium of storytelling.”
On March 1, Hudson Jeans opened a two-month window on a special capsule collection inspired by the new movie. The Hudson Jeans Ghost in the Shell collection embodies the dark dystopic future world of Ghost in the Shell, with 22 women’s and men’s pieces including distressed denim, military cargo pants and bomber jackets. This limited-time collection is available exclusively through HudsonJeans.com, which will be relaunched as a fresh, dynamic, integrated shopping experience on March 15.
“We’re thrilled to be working with the Hudson Jeans team, creative leaders in the denim fashion space,” said LeeAnne Stables, President of Worldwide Marketing Partnerships and Licensing for Paramount Pictures. “This Ghost in the Shell collection uniquely leverages the beautifully stylized design themes from the film, and with the accompanying marketing campaign, it will build further excitement for the film with audiences.”
In partnership with Paramount, Hudson will be activating online ticket contests and an enter-to-win sweepstakes with an extraordinary grand prize: $1,000 worth of Hudson Jeans and two tickets to Ghost in the Shell.
Releasing in theaters March 31, Ghost in the Shell takes place in the near future, and follows Major (Scarlett Johansson) who is the first of her kind: a human saved from a terrible crash, who is cyber-enhanced to be a perfect soldier devoted to stopping the world’s most dangerous criminals. When terrorism reaches a new level that includes the ability to hack into people’s minds and control them, Major is uniquely qualified to stop it. As she prepares to face a new enemy, Major discovers that she has been lied to: her life was not saved, it was stolen. She will stop at nothing to recover her past, find out who did this to her and stop them before they do it to others. Based on the internationally acclaimed Japanese Manga, “The Ghost in the Shell.”
“With Ghost in the Shell, we are thrilled to undertake our largest film collaboration,” said Hudson Chief Digital Officer Tim Scully. “This innovative marketing program is a key component of Hudson’s entertainment integration strategy.”
About Hudson Jeans/ Differential Brands Group Inc.
Hudson Jeans designs, produces and sells fashion denim, apparel and apparel-related products to the retail and premium markets under the Hudson brand and related trademarks. An original pioneer in the premium denim category, melding the legacy of British cool with the spirit of California casual, Hudson has expanded into a broader lifestyle brand and is currently celebrating its 15th anniversary. In September 2015, Hudson Jeans merged with Robert Graham and Swims to become the publicly traded Differential Brands Group Inc. (NASDAQ:DFBG). Visit the website at www.hudsonjeans.com.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom, a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
About Ghost in the Shell
Paramount Pictures, DreamWorks Pictures and Reliance Entertainment present Ghost in the Shell, based on the famous Kodansha Comics manga series written and illustrated by Shirow Masamune. The film is produced by Avi Arad, p.g.a., Ari Arad, p.g.a., Steven Paul and Michael Costigan. Tetsu Fujimura, Mitsuhisa Ishikawa, Jeffrey Silver and Yoshinobu Noma executive produce. Based on the comic THE GHOST IN THE SHELL by Shirow Masamune. Screenplay by Jamie Moss and William Wheeler and Ehren Kruger. Directed by Rupert Sanders.
SOURCE Hudson Jeans