AUDI AG and FAW Group sign strategic growth plan for China
By Scott Green
January 29, 2017
- Intensifying cooperation with focus on electrification and digitalization
- Audi CEO Rupert Stadler: Enhancing our successful partnership with a strong roadmap for the coming decade
- Audi sales chief Dietmar Voggenreiter: Starting the next phase of our joint growth path
AUDI AG is set to further expand its business activities in the Chinese market: Together with its local partner FAW Group, the company has defined 21 key strategy fields with respective goals in a 10-year plan. Audi will significantly expand its model portfolio locally produced at FAW VW and enter new segments, including electrified automobiles. With a new dedicated company for mobility and digital services, the two partners want to advance their joint commitment in this expanding premium business segment. Furthermore Audi and FAW will intensify their collaboration in financial services aiming to serve the rapidly growing demand from Audi customers in this field. With this agenda for the future, Audi and FAW are laying the groundwork to continue the growth strategy of the four rings in China.