Master Chef Sharone Hakman Goes Digital with “Everyday Elevated” Series for Cooking Panda
By Scott Green
January 9, 2017
Creating tasty, healthy meals at home doesn’t have to be intimidating. Chef Sharone Hakman, a celebrity chef and lifestyle enthusiast who catapulted to international stardom after his appearance on season 1 of Fox’s “MasterChef” and later on Khloe Kardashian’s unscripted series “Kocktails with Khloe,” has partnered with multi-platform online food publisher Cooking Panda to share his “Everyday Elevated” approach to cooking. “Everyday Elevated” is a 5-episode online series marking Sharone’s first major collaboration with a digital-exclusive publisher; starting today, Sharone will show Cooking Panda’s 12 million social fans how to transform “everyday” foods into exciting (and healthier) meals with a flair. He believes that mundane dishes can be “elevated” with simple, whole ingredients – and you don’t have to be a Master Chef to do it!
“Everyday Elevated” episodes will be posted weekly for five weeks; 60-second versions will be posted to Cooking Panda’s Facebook page, and longer, 3-5 minute versions will be posted to CookingPanda.com. The first episode, “Thai Green Curry & Shrimp Pizza,” was released on both platforms today.
“I am pumped about this series,” says Chef Sharone. “We are taking fun food that everyone knows, loves and gets excited about, and bringing it to a level of elevation and sophistication that is still very approachable.”
Cooking Panda is a multi-platform online food publication under the banner of Los Angeles-based digital media company Render Media. With 12 million social fans and millions of monthly visitors to CookingPanda.com, Cooking Panda is the fastest-growing online food publication today. It is also the most engaged food publisher on Facebook; fans of the page engage (like, comment, share) with the content at a much higher rate than any other page in the food and recipe space.
“Series such as ‘Everyday Elevated’ really mark a turning point for Cooking Panda in terms of the direction our content is headed,” says Render Media CRO Ross Cimino. “We have gotten to know our audience intimately and have learned what really works for them talent partnerships are the next step to getting fans even more engaged with the content that we’re producing. We want to compliment our overhead recipe videos by incorporating engaging personalities like Sharone to get our fans even more excited about food and the diverse content that Cooking Panda can offer. We are thrilled to partner with Sharone on this series.”
About Cooking Panda:
Cooking Panda is a social-first, multi-platform digital publication producing creative food and recipe content that connects with and excites an audience of millions. In just one year, Cooking Panda has grown from 600,000 fans to over 12 million, has produced the most viral cooking video of the year, and has attracted reputable branded content partners. Fans of the page routinely like, share and comment on the content, giving Cooking Panda the distinction of being the Internet’s most engaged food publication.
About Sharone Hakman:
Sharone Hakman is a highly acclaimed chef (both on-screen and off) and owner of a gourmet sauce company, named Hak’s. From his debut on Fox’s Masterchef to countless appearances as a judge, host, chef and TV personality on the food network and many other major networks, he remains a dedicated family man and active lifestyle enthusiast. Sharone puts as much love into his food as he does into his zest for life with his insatiable appetite for adventure and creativity.
SOURCE Render Media