TOMS Launches TOMS for Apple Watch Bands
By Scott Green
November 20, 2016
For every band purchased, TOMS will help provide one year of solar light to a person in need
TOMS has designed watch bands for Apple Watch inspired by founder Blake Mycoskie’s friendship bracelets and which bring awareness to global light poverty.
For every TOMS for Apple Watch band purchased, the company will help provide one year of solar light to an individual in need. About 1.2 billion people lack access to safe and reliable electricity, which negatively affects their income, health and well-being.
“We love the idea of incorporating giving into a product you use on a daily basis.” Mycoskie said, “With our new TOMS for Apple Watch band, we will not only help provide light, but we will be positively impacting education, economic opportunity, health and safety for so many people who desperately need it.”
TOMS for Apple Watch bands are available in two different styles and several color ways. Pricing for bands range from $49 to $75 and are available at www.TOMS.com and TOMS retail stores across the U.S.
The Utility Collection, a classic look designed for travel and adventure, features premium, durable grosgrain fabric strap and genuine leather detailing. Available in five colors.
The Artisan Collection, inspired by TOMS Founder Blake Mycoskie’s collection of friendship bracelets from around the world, features woven fabric and genuine leather backing. Available in three colors.
All TOMS for Apple Watch bands feature a “GIVE TIME” etching and a gold “TOMS” emboss, as well as genuine leather and stainless steel details for a timeless finish.
MAKING AN IMPACT ON LIGHT POVERTY WITH SOLAR LIGHT
Solar light has an impact much further than just keeping the lights on longer. Solar light positively impacts:
Education: Solar light allows for additional studying time after the sun goes down.
Economic Opportunity: Families can save an average of 10% of their household income by using solar lights rather than paying for alternative light sources.
Health: Solar light improves respiratory health by eliminating the need to burn kerosene or paraffin within the home.
Safety: Solar light decreases the risk of fire and provides light for travel and necessary tasks.
The Environment: Solar light reduces emissions of C02 gas.
TOMS has partnered with two Giving Partners, Solar Sister and Solar Aid, organizations that have a mission to provide solar powered light to those who need it most. These partnerships are formed to ensure that individuals have access to safe, reliable light sources so that one more child will have the time to study into the night, one more person will have the time to work after dark and earn extra income, and one more family will stay healthy and safe.
In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One. To date, TOMS has given over one million pairs of new shoes to children through giving partners around the world.
About Solar Sister:
Solar Sister eradicates energy poverty by empowering women with economic opportunity. Solar Sister is creating a deliberately woman-centered direct sales network to bring the breakthrough potential of clean energy technology to even the most remote communities in rural Africa.
About Solar Aid:
SolarAid is an international charity that combats poverty and climate change. SolarAid is providing access to solar lights in some of the most remote regions of the world and building a movement to eradicate the kerosene lamp. SolarAid created the social enterprise, SunnyMoney, which sells solar powered lights via schools and social enterprises. Through establishing this market, SunnyMoney not only provides safe light sources, but creates a job market for these communities.