By Scott Green
Oct 15, 2014
The Marvel Experience
What is the Marvel Experience? The event will be one part theme park, one part Con. This will be an animated 4-D interactive adventure. The experience will also include original 3D animated features, digitally-projected animation, motion-comic origin stories, and holographic simulations. The main 50,000 sq. ft. dome is designed to look like a S.H.I.E.LD. installation and will be six stories high. ch interactive adventure – imagine Wolverine, Captain America, Black Widow and other characters leaping and fighting side-by-side with consumers in a specially designed dome –The US tour begins on Dec. 12th in Phoenix, with subsequent stops in Dallas, San Diego and San Francisco. Experience tickets will go on sale via Ticketmaster.
Press Release – October 9, 2014
“THE MARVEL EXPERIENCE: THE WORLD’S FIRST HYPER-REALITY TOUR” ANNOUNCES NATIONAL TOUR DATES FOR GROUNDBREAKING INTERACTIVE AND IMMERSIVE DOMED ATTRACTION
STEP INTO HYPER-REALITY
Launching in Phoenix; Tickets On-Sale October 10th
Available through Ticketmaster
October 9, 2014, New York, NY – Hero Ventures, a Los Angeles-based experiential entertainment company, revealed details behind “The Marvel Experience: The World’s First Hyper-Reality Tour;” with the first four tour stops and ticket availability being announced at a press conference held today at New York Comic Con. Joining The Marvel Experience’s executive team for the announcement at the Marvel Booth was Marvel’s Chief Creative Officer, Joe Quesada.
The Marvel Experience is a first-of-its-kind, hyper-reality attraction that covers over two acres and encompasses seven colossal Domes, a life-size Avengers Quinjet, the world’s only 360-degree, 3-D stereoscopic full-Dome attraction and a state-of-the-art 4-D motion ride.
Produced by Hero Ventures Founders Rick Licht, Doug Schaer and Jason Rosen along with their partners, touring impresario Michael Cohl and PRG founder Jeremiah J. Harris, this first-ever hyper-reality touring Marvel adventure will preview in Phoenix from December 12, 2014 – January 3, 2015. The World Premiere will take place in Dallas, with a red carpet event scheduled for January 9, 2015. Promoted by Cohl’s S2BN Entertainment, the first leg of the North American tour will also feature stops in San Diego and San Francisco before heading back toward the East Coast, and will remain in each market for approximately three weeks. Future markets will be announced on a rolling basis.
As agents of S.H.I.E.L.D. in training, guests of The Marvel Experience will swing with Spider-Man, smash with Hulk, fly with Iron Man and more, all in preparation for an epic battle alongside Marvel’s biggest Super Heroes in a fight against Red Skull, M.O.D.O.K. and an army of evil Adaptoids. The Marvel Experience incorporates next-generation interactive technology including augmented reality, multi-person gaming and RFID progress tracking so you can see yourself in action. Everything happens with bleeding-edge technology and advanced computer animation. There’s nothing else like it. Not only does the audience get to join the adventure, in the end they may even become heroes themselves.
“The Marvel Experience is even more exciting than the great rock shows I have been associated with,” comments Michael Cohl, an Executive Producer of The Marvel Experience, in addition to his role as promoter.
“And with this dynamic new way to experience entertainment, you’re actually in the middle of the action from start to finish,” says Hero Ventures CEO, Rick Licht. “While I’m sure kids will eat this up, we know that there is an extensive Marvel fan base over the age of 25 – and we’ve created this event with them in mind. The grown-ups are going to absolutely love The Marvel Experience!”
“There’s so much to be excited about here and a great many elements that literally don’t exist anywhere else,” said Quesada. “Fans will love seeing iconic Marvel Super Heroes in action against the backdrop of this first ever Hyper-Reality Tour. Nothing else compares!”
Tickets for The Marvel Experience will go on sale to the general public beginning October 10th and will be available exclusively through Ticketmaster, a division of Live Nation Entertainment.
“At Ticketmaster, we work to deliver innovative ticketing and event marketing products for our clients so together we can offer their fans the best ticket buying experience. Entertainment is always about delivering the next level of great experiences and The Marvel Experiencedoes all that and more. We are very excited to work with Hero Ventures and Marvel on this one-of-a-kind tour,” said Geoff Carns, SVP Core Clients West at Ticketmaster.
The Marvel Experience – North American Dates
[All dates, cities and venues below subject to change.]
Phoenix, Arizona The Domes at Salt River Fields – Talking Stick 12/12/14–1/3/15
Dallas, Texas The Domes at The Cotton Bowl – Fairpark 1/9/14–2/1/15
SanDiego, California The Domes at Del Mar Fairgrounds 2/7/15–2/22/15
SanFrancisco, California The Domes at AT&T Park – Lot A 2/27/15–3/22/15
For a complete list of tour dates, visit The Marvel Experience website (www.themarvelexperiencetour.com) and stay current on the latest developments through social media, including:
Facebook — www.facebook.com/MarvelExperience
Twitter — @TheMarvelExp; twitter.com/themarvelexp
Google+ — http://gplus.to/themarvelexp
About the Experience
STEP INTO HYPER REALITY
Join forces with Marvel’s mightiest Heroes on a mission to save the planet. The Marvel Experience is a first-of-its-kind attraction that covers over two acres and encompasses seven colossal Domes. As S.H.I.E.L.D.’s newest recruit, you’ll swing with Spider-Man, smash with Hulk, and fly with Iron Man in next generation hyper-reality as you prepare to face the forces of Hydra.
Your journey will take you through a 360-degree, 3-D stereoscopic projection Dome, where you’ll get closer than you’ve ever been to Marvel’s Heroes and Villains. You’ll also blast off on a state-of-the-art 4-D motion ride, where you’ll feel every twist and turn. The Marvel Experience utilizes the latest interactive technology, including augmented reality, multi-person gaming, and RFID progress tracking, so you can see yourself in action.
Along the way, you can get a close-up look at a life-size Avengers’ Quinjet, browse exclusive Marvel collectibles, or take a breather at the hero-themed dining area. You’ll need all the energy you can muster for your final battle against Red Skull, M.O.D.O.K., and their army of evil Adaptoids. If you fail, there’s no going home.