Nissan unveils JukeCam, the worlds first integrated 360-degree action sports and dashcam
By Scott Green
July 17, 2017
Stunt performer Dalton Smith jumps over three Nissan Jukes in a row with just one bounce between them, setting a new Guinness World Records title
Nissan has unveiled its latest innovation for drivers with a sense of adventure. Called JukeCam, it’s the world’s first integrated multipurpose 360-degree dashcam that transforms in seconds to an action sports camera.
Two bespoke mounts one integrated into the dashboard of a Nissan Juke crossover, and another attached to a helmet mean that JukeCam is perfect for filming every aspect of the driver’s life.
That could be life on the road, where dashboard cameras can help reduce insurance premiums and settle claims. Or it could be life on the slopes, in the air, down mountain trails or on any other adventure where a first-person action camera is part of the kit list.
Nissan JukeCam is a technology concept that’s been developed in conjunction with 360fly, a manufacturer of 360-degree cameras.
JukeCam’s dual-purpose capability is showcased in a stunning new video shot in 4K quality starring members of Xpogo, an extreme pogo team.
During filming, stunt performer Dalton Smith jumped over three Nissan Jukes in a row with just one bounce between them. That set a new Guinness World Records title for Most Consecutive Cars Jumped Over on a Pogo Stick.
Dalton Smith commented on his Guinness World Records title: “This was never going to be an easy world record to break, but the team and I are always up for a challenge. When Nissan approached us with the idea of JukeCam, we were all super-excited. Nissan’s JukeCam is an awesome concept for drivers. I could definitely put it to good use.”
Nissan JukeCam: dashcam perspective
Nissan JukeCam: helmet cam perspective
Nissan has led the way in making intelligent in-car camera technology more accessible, with a focus on 360-degree views to improve road safety. Intelligent Around View Monitor is Nissan’s innovative parking camera system that creates an all-around bird’s eye view to help drivers detect obstacles when parking. An earlier version of this system was first introduced in 2012 on the Qashqai.
Almost 800,000 Jukes have been sold in Europe since the car’s launch in 2010. Of those, 133,000 have been fitted with Intelligent Around View Monitor. With four cameras per car, it means a total of 532,000 cameras have been fitted to the Juke since its introduction.
Nissan pioneered the use of in-car cameras to improve driver safety. In 2002 the Primera became the first European production model from any mainstream automotive brand to feature a reverse parking aid, then called Rear View Monitor.
The rise in popularity of dashboard cameras in recent years has been dramatic.
Sales in the UK have increased by more than 900% in just two years.* As well as being used to provide insurers and authorities with evidence in any liability dispute, consumers can also save an average of 57.75 per year in insurance costs by using a dash-cam.**
The fully integrated JukeCam has an “always-on” recording capacity of three hours when used as a dash-cam, allowing journeys to be recorded should the footage be required for an insurance claim. Once JukeCam is detached from the dashboard-mounted base to be used as an action camera, the battery will last up to two hours.
“Nissan is always seeking to innovate and create new features for its customers, and is a leader when it comes to fitting cameras into cars,” said Helen Perry, chief marketing manager, Juke, Nissan Europe. “JukeCam was born out of a desire to create a camera product which fits with the active lives of our customers. It’s perfect for use on the road as a dashcam, but versatile enough to be easily removed to create amazing 360-degree first-person footage of their adventures.”
The Juke is part of Nissan’s pioneering range of three crossovers. The crossover is a market segment invented by Nissan in 2007 with the launch of the Qashqai, currently Europe’s best-selling crossover. The range is completed by the Nissan X-Trail, a five- or seven-seat vehicle that’s perfect for family adventures. New versions of both the Qashqai and X-Trail are on sale in Europe from this month.
* According to market research company GfK
** Based on the UK average of 462 annual comprehensive insurance
Source: Nissan Motor Co